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PROJECTS |
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| THE INSTITUTE FOR REPRODUCTIVE HEALTH |
| ORIGINAL LOGO |
UPDATED LOGO BY EYECANDY DESIGN |
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| Client: |
The Institute for Reproductive Health is one of America’s largest and most experienced infertility clinics providing basic and advanced infertility therapy. |
| Needs: |
While branching off from a hospital facility and establishing its own lab and medical offices, the group needed their own identity which would appeal mainly to women and communicate an upbeat and hopeful mood representational of family life. |
| Audience: |
Patients, staff and vendors. |
| Solution: |
Created a new identity, stationery system, environmental graphics and informational brochure that conveys a positive attitude through the use of bright, cheerful colors and playful graphics. |
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| STATMAN HARRIS SIEGEL
& EYRICH, LLC |
 
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| Client: |
Statman, Harris, Siegel & Eyrich, LLC provides a full range of professional legal services to businesses and individuals in the Chicago, Cincinnati, and Dayton communities. |
| Needs: |
The firm wanted to build a loyal client base from the younger generation by “looking different than their father’s law firm”. They were in need of a website, sales tools and advertising through which they could brand their image consistently and gain new clients as well as cross-over clients. |
| Audience |
Clients, national advertising and staff. |
| Solution: |
Created copy, imagery, tagline, print advertising, website, invitations, direct-mail, pocket folder and brochure that captures the brand essence. |
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| CLUB CHEF |
| ORIGINAL LOGO |
UPDATED LOGO BY EYECANDY DESIGN |
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| Client: |
The Castellini Group; one of the largest fresh produce distributors in The United States. Club Chef is the fresh cut produce operation of the Castellini Group of companies. |
| Needs: |
A redesign of the Club Chef logo so that it communicats freshness, quality, variety and relevance. |
| Audience: |
Foodservice and retail customers, employees and vendors. |
| Solution: |
Created a brandmark that communicates freshness and high quality. Shapes and typography are soft and approachable. The icon is an abstract representation of produce with organic flair. The colors chosen embody flavor and variety found in any number of fruits or vegetables. |
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